Establish a clear understanding of the problem space.

Train on the

fundamentals of

behavioral design.

Uncover the

hidden factors

stifling outcomes.

Identify high ROI opportunities for improvement.

Prepare guidance for project teams to

execute on.

Guide through development, launch,

and optimization.

Helping You Help Millions

Live Neuron Labs consults on large-scale, social-good behavior change programs.

Who Are We

We’re Your Behavioral Design Team. A team of seasoned veterans with decades at the front-lines of Behavioral Design & Gamification, where emerging science has been applied artfully to large-scale positive behavior change projects.

Our Mission

We are driven by a life-long mission to dramatically impact society’s grand challenges through targeted large-scale behavior change projects. To maximize our impact, we consult, train, speak, provide learning resources & develop powerful models.

What We Do

Through our robust tool-set, we efficiently guide you in leveraging diverse science, design & media techniques to maximize positive behavior change on large-scale products, programs & services.

Decades at the Intersection of the

Art, Science & Industry of Behavior Change

Robin Krieglstein

Founder & CEO

Robin has been pioneering the field of designing for behavior change for decades. Long before Behavioral Economics, Gamification, and smart-phone apps, Robin launched the first gamified, behavior-change, social network, calculator apps, educational toys, and more.

Suruchi Krieglstein

Founder

Suruchi is passionate about artfully applying behavioral design to positively impact health, wellness, educational experiences, people’s lives, their communities and the world. She is a patent holder who’s designed for educational products and video games for many years.

Meaningful Behavior Change Requires

RIGOROUS SCIENCE

For Robust Understanding

The science of behavior change is rapidly evolving. Data is replacing folklore. Live Neuron’s Behavioral Scientist and Behavioral Designers draw from diverse academic fields to build an evidence-based understanding of your target audience’s behavior and how to improve it.

MEDIA EXPERTISE

For Nuanced Application

Science isn’t enough. Design isn’t enough. To actually apply the science to profoundly impact how people feel, think and act requires drawing from diverse media, arts, and persuasion fields. Live Neuron Labs combines Design Thinking with diverse techniques from film-making, game-design, story-telling, visual arts, theater, marketing, PR, and more.

INDUSTRY EXPERIENCE

For Efficient Execution

Understanding and application mean nothing if they never get built. LNL has extensive experience designing for complex, large-scale, enterprise projects with large teams spanning multiple organizations using complex technology. Our systematic design framework, tool-set and process allow us to deliver efficiently & effectively under real project constraints.